Managing the tangible and intangible characteristics of brand. Includes branding, the product itself, pricing range, packaging, the customers’ experience, market positioning, and the intangibles include emotional connections with the product / service.
An insight of what the next leap would be to develop the creation of long-term value for the brand from customers, markets, relationships, geographic expansion, product expansion and implementing growth opportunities within and between departments.
From development of the marketing objective, strategy and tactic to creating an annual action plan, execution and monitoring. We work closely with the creative team as well as the retail and marketing team in order to produce a customized action plan based on the brand’s goals and strategy.
As part of your brand product expansion plan, we guide you through a process that leads to design a new creative product and to be added into the collection.
Our fashion buyers work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe trends. We provide a various range of trends for large department stores, chain stores or smaller boutiques.
A trend forecast and customized support on design, styling to take your upcoming collection into the next level and what trends to showcase at the fashion show runway. Fashion design phases include art direction, concept development, building collection range, pricing structure and style range.
The early stages of fashion show production are always the most exciting to us, meeting the client, understanding their needs and desires, presenting concepts and getting the creative gears moving, to casting, coordinating with the creative team, lighting, invitations and prospects relation.
From developing the concept, content, visuals and branding to execute and manage the event, giving attention to details to all functions and aspects.